Jakarta, April 24, 2026 – A baby’s skin is still in the developmental stage, with an immature skin barrier function, making its protection against irritation limited. This condition makes babies’ skin more vulnerable to external factors such as friction, moisture, and enclosed environments that can disrupt the skin’s natural balance and trigger irritation or rashes. This discomfort can also affect a child’s activities and overall development.
“Baby skin has not yet fully developed in both structure and protective function, making it more susceptible to various external factors and requiring extra care in daily routines. One important aspect is keeping the skin in folds and the diaper area dry, as excessive moisture is one of the main triggers of skin problems, especially in covered areas like the diaper region. Diapers come into direct contact with a baby’s skin for extended periods, so material selection is crucial. Soft and breathable materials can help reduce friction while maintaining the skin’s balance. One natural material with these characteristics is silk. Silk is known to be lightweight, smooth, highly absorbent, and capable of maintaining good air circulation. These qualities can provide greater comfort while helping minimize the risk of skin irritation,” said dr. July Iriani Rahardja, SpDVE, MM, FINSDV, Board Certified Dermatologist.
Diapers are not only a basic form of protection but also part of preventive efforts to ensure comfort and support a child’s growth and development in daily use. With this in mind, MAKUKU introduces MAKUKU Slim Luxury Silky through its “As Thin As It Is, A Touch of Luxury” approach. This premium, high-technology diaper features Zero Feel technology, allowing babies to feel as comfortable as if they were not wearing a diaper, supported by SAP Thin Core Technology. It also offers Zero Worry protection against leaks, with high absorbency lasting up to 12 hours to keep the baby dry and prevent leakage. MAKUKU Slim Luxury Silky provides comprehensive protection along with optimal comfort for little ones.
“We developed MAKUKU Slim Luxury Silky מתוך the understanding that baby skin needs extra protection from everyday exposure such as friction and moisture. At the same time, modern babies are increasingly active, requiring diapers that not only protect but are also comfortable and able to move with them,” said Sulistyowati, Head of Marketing at MAKUKU Indonesia.
Enriched with Natural Fine Silk made from natural silk fibers that are soft and lightweight, MAKUKU Slim Luxury Silky helps reduce friction on delicate baby skin. It is supported by Soft Lite Elastic that fits comfortably without leaving marks, and a Soft Puffy Layer with a 3D texture that minimizes direct contact with the skin. The breathable layer with a wetness indicator also helps maintain air circulation and makes it easier to monitor diaper condition. All these innovations have been dermatologically tested, providing comprehensive protection for everyday use.
“Through the combination of SAP Thin Core Technology and Natural Fine Silk, we aim to deliver a diaper that remains thin, breathable, and comfortable for all-day use. We hope parents can feel more confident in choosing a diaper that is not only practical but also supports optimal comfort and development for their little ones,” she added.
At the launch event of MAKUKU Slim Luxury Silky, Nikita Willy, Brand Ambassador of MAKUKU Indonesia, also shared her experience as a mother of two. “As a mother, I realize how important it is to choose the right diaper material since it is used almost all day. I always choose one that is soft, breathable, and highly absorbent to keep my baby’s skin dry, prevent friction, and ensure comfort while moving. Since the birth of my first child, Issa, I have trusted MAKUKU for my baby’s comfort. I chose a diaper that is proven to be soft, comfortable, and capable of keeping the skin dry, giving me peace of mind in supporting my child’s growth. Because it has proven to be suitable, I continue to use MAKUKU for my second child without hesitation,” said the mother of Issa Xander Djokosoetono and Nael Idrissa Djokosoetono.
During its launch, MAKUKU also introduced MAKUKU Land, a representation of a children’s world featuring a comfortable and fun interactive play area where kids can move freely, play, and learn through engaging experiences. MAKUKU Land is designed as an exploration space that supports active and curious children, with a modern, neat, yet cheerful design that is friendly for both mothers and children. MAKUKU Land took place from April 24–26, 2026, at Lippo Mall Puri Atrium 2, West Jakarta, and was open to the public free of charge.
Inside, there are areas representing comprehensive protection, including the Zero Feel Room, allowing children to move freely without restrictions; the Zero Worry Room, offering sensory experiences to explore softness; and installations themed around absorption technology to demonstrate how the diaper keeps dryness. Through MAKUKU Land, playtime becomes not only entertainment but also a means of exploration and learning that supports children’s comfort and optimal development.
“As a company committed to caring for families at every stage of life, Lucky Mom Indonesia continues to innovate by delivering products that understand the real needs of modern parents. Through integrated product innovation and experiences, including the presence of MAKUKU Slim Luxury Silky, we aim to support both the comfort and active lifestyle of children while helping parents provide the best protection for their little ones’ skin at every stage of development,” concluded Titi Nurmalasari, Head of Communication at PT. Lucky Mom Indonesia.
MAKUKU Slim Luxury Silky is available in pants type from sizes S to XXL. It is also available in both pants and tape types in NB and S sizes, designed to provide optimal comfort and protection from the very beginning of a baby’s life. Equipped with Pee & Poo Absorption Technology, this diaper quickly absorbs urine and stool to reduce direct contact with the skin. Specifically for the NB tape type, it features Belly-Guard Protection to help protect the sensitive umbilical cord area in newborns. This combination helps keep baby skin dry, comfortable, and free to move throughout the day, especially for newborns up to 3 months old who require extra protection.
