Jakarta, 12 February 2026 – Every movement of a little one is an important part of a child’s development. Active, agile, and curious children certainly need unlimited space to move, and beyond that, one essential thing they need is comfort. In supporting children’s growth and development process, PT Lucky Mom Indonesia (LMI) introduces MAKUKU Comfort Fit, an innovative diaper designed to be thin, leak-proof, and rash-free to provide optimal comfort while supporting the freedom of movement of active little ones in their daily activities.
“Freedom of movement plays a very important role in the growth and development process. Every movement, from crawling, standing, to running, is a moment when a child trains their motor skills, coordination, and body strength. A toddler activity study even states that little ones can make tens of thousands of leg movements per day based on wearable sensors. MAKUKU believes that comfort is an important foundation so that little ones can move freely and explore without obstacles. MAKUKU Comfort Fit diapers are supported by Super Absorbent Polymer (SAP) innovation, coming in a thin size of up to ±1.6 mm yet still able to absorb and lock in liquid evenly without clumping. This technology keeps the diaper light and not heavy when the little one moves. This is the first SAP Core Structure diaper innovation in Indonesia,” said Sulistyowati, Head of Marketing MAKUKU Indonesia.
From a design perspective, MAKUKU Comfort Fit is equipped with Soft Flexi Fit, a soft elastic band in various parts of the diaper that follows the little one’s natural body movements. This design helps reduce pressure and red marks on the skin, allowing little ones to move more freely and remain comfortable throughout the day.
“In addition, the MAKUKU Comfort Fit innovation also features a stay-dry system with 360° Leak Protection to guard against leakage, a breathable layer, and dermatologically tested materials. With a design that adapts to the body’s movements, MAKUKU Comfort Fit delivers optimal comfort while supporting children’s daily freedom of movement. More than just a product, MAKUKU Comfort Fit is designed as part of a child’s growth journey, supporting their comfort and freedom to move so they can grow more freely and confidently,” Sulistyowati added.
At the launch of MAKUKU Comfort Fit, the Baby Turbo campaign was also introduced as a representation of little ones who are active, curious, and always moving through every phase of their development. The campaign was symbolically realized through a series of activities at the beginning of the event where children moved freely toward the finish line while wearing the comfortable MAKUKU Comfort Fit diapers. This moment illustrated how freedom of movement supported by thin, light, and flexible diapers can help children explore more confidently. More than just an activity, Baby Turbo is not about speed or competition, but about giving children space to move naturally without obstacles, with diapers that follow their every movement in daily life.
Prof. Dr. dr. Rini Sekartini, Sp.A(K), Pediatrician and Social Pediatrics Growth & Development Consultant, stated, “A child’s motor development is an important foundation in the growth process, especially when they begin to actively crawl, stand, and walk. At this stage, children need free movement so that their muscles, balance, and body coordination can develop optimally. Diaper usage can also be a contributing factor, because diapers that are too thick can restrict movement, making steps shorter and movements stiff. Therefore, choosing a diaper that is thin yet highly absorbent is very important, as it supports freedom of movement, comfort, and optimal physical growth. Freedom of movement is also essential to support coordination skills, build confidence, and increase curiosity. Children can learn, explore, and adapt to their surrounding environment.”
Also present at the MAKUKU Comfort Fit launch event, Shania Junianatha, affectionately known as Shanju, shared her experience using MAKUKU Comfort Fit diapers for her child. “I am very happy watching my child grow day by day. There is always something he does that brings laughter and happiness to our home. In choosing essentials for Jayden, I am very careful because I want to give him the best and most comfortable products, including diapers. When I tried MAKUKU Comfort Fit, I felt my child looked more comfortable, had no leaks, could move freely, and did not experience rashes. Not only that, because the diaper is thin, wearing MAKUKU doesn’t look like wearing a thick and heavy diaper,” explained Shanju.
Through the MAKUKU Comfort Fit launch event, the hope is that the public will not only become familiar with the latest product, but also gain a new perspective on the importance of comfort and freedom of movement in supporting children’s growth and development.
“As a company committed to caring for families at every stage of life, Lucky Mom Indonesia will continue to innovate in presenting products that understand the real needs of modern parents. MAKUKU Comfort Fit is one of our steps in delivering comfort while supporting the increasingly active lifestyle of little ones,” concluded Titi Nurmalasari, Head of Communication of PT Lucky Mom Indonesia.
