Jakarta, June 11, 2025 – PT Lucky Mom Indonesia (LMI) has officially launched MAKUKU Skin Health, the latest baby diaper designed specifically to help maintain baby skin health. With a textured surface that absorbs moisture, MAKUKU Skin Health offers a solution for parents who want to ensure their little ones' comfort and skin protection.
Skin issues such as diaper rash, redness, and irritation are common concerns faced by parents, especially in Indonesia’s tropical climate, which is humid and hot. According to Dr. Annisa Nur Aini, Sp.A, a pediatric specialist from Brawijaya Saharjo Hospital, the combination of sweat, urine, and prolonged exposure to moisture can worsen a baby’s skin condition and make it difficult for them to sleep, which can negatively impact their growth and development. “Therefore, choosing the right diaper is crucial for a baby’s skin health and sleep quality. Diapers that can quickly absorb moisture, have good air circulation, and are proven safe for baby’s skin are highly recommended to support optimal baby development,” she explained.
To help parents overcome this challenge, MAKUKU Skin Health features an adaptive raised pad design that minimizes direct contact with the baby's skin by up to 50 percent. The Acquisition Distribution Layer (ADL) used by MAKUKU Skin Health also has twice the absorption capacity and lasts up to 12 hours, keeping the baby's skin dry and free from rashes.
MAKUKU Skin Health has undergone rigorous dermatological testing in Germany by Dermatest, an independent international standards-compliant institution. Testing over 72 hours on various skin types showed no irritation reactions, earning the product an “Excellent” rating and official “Dermatologically Tested” certification from Dermatest.
Sulistyowati, Head of Marketing at MAKUKU Indonesia, stated, “MAKUKU Skin Health is our way of supporting healthy and comfortable baby growth. We understand that keeping a baby’s skin dry and irritation-free is a top priority for parents, especially at night. Through this innovation, we aim to help parents feel more at ease and confident in caring for their little ones, so that babies can grow healthier, sleep more soundly, and enjoy happier days with their families.”
This diaper is also designed with an extra-soft raised cushion surface that is gentle on baby’s skin. With its all-around protective design, parents need not worry about leaks.
“We understand how important high-quality, reliable diapers are in providing comfort and full support for a baby’s growth and development needs. The launch of MAKUKU Skin Health reaffirms our commitment to sustainable innovation in delivering high-quality, safe, and trustworthy products at every stage of family life. We continue to strive to develop new solutions relevant to the real challenges faced by parents as a form of support to help them care for their little ones with more confidence and comfort,” added Titi Nurmalasari, Head of Communications at PT Lucky Mom Indonesia.
The launch of MAKUKU Skin Health also underscores the core values of the MAKUKU brand, which prioritize baby comfort and parental peace of mind. Since its debut in Indonesia, MAKUKU has consistently developed products that address real-world needs by listening to the direct experiences of parents.
MAKUKU Skin Health is now available in various sizes (M, L, XL, and XXL) at stores and e-commerce platforms across Indonesia. MAKUKU Skin Health provides comfort and skin protection for little ones, keeping them dry until morning and comfortable all day long.
