MAKUKU as the first anti-clump diaper in Indonesia won the Superbrands Indonesia Choice Award 2024 on Friday (27/9) at Ritz Carlton, South Jakarta.
Children's motor development is one of the crucial aspects of early growth. Active movements such as crawling, rolling, and walking indicate that the child's physical and cognitive development is progressing well. For this process to run optimally, a comfortable and barrier-free environment is needed, including the diapers used daily.
Children need comfortable diapers so that they can move freely without being disturbed. MAKUKU, as the first anti-clump diaper pioneer in Indonesia, is here to support mothers in ensuring their children's growth and development run smoothly. The advantages of MAKUKU diapers are not only in their function to minimize the risk of rashes, but also to help improve baby's motoric development. The design that prevents clumping allows babies to move freely, supporting optimal physical development.
Thanks to this innovation, MAKUKU won the Superbrands Indonesia Choice Award 2024 in the baby diaper category, strengthening its position as the first choice of parents in Indonesia who are looking for diapers that are safe, comfortable, and support their baby's skin health.
Diaper rash can be one of the causes of disruption to your little one's growth and development, especially during important times of their development. When babies experience diaper rash, they often feel uncomfortable and fussy, which can interfere with their sleeping, eating, and physical activity.
The golden period of growth is an important period where physical, motor, and cognitive development occurs rapidly. If a child's growth and development is hampered during this time, it can affect their abilities in the future. Therefore, keeping baby's skin healthy and preventing diaper rash is essential to support their optimal development.
Using SAP Thin Core technology in MAKUKU diapers can help parents reduce the risk of diaper rash more easily. This diaper has the advantage of staying thin, surface dry, anti-clump, and comfortable, even when the baby is very active. This technology ensures maximum absorption so that the diaper stays dry, while preventing clumps that can interfere with the baby's movement.
In addition, these diapers also allow for good air circulation, reducing moisture that can cause irritation or rashes. With these features, parents can rest assured that their little one's skin health is maintained.
Titi Nurmalasari, Head of Communications of PT Lucky Mom Indonesia, revealed that since its presence in Indonesia, MAKUKU has always prioritized innovation to provide the best solution for parents.
“MAKUKU anti-clump diapers are designed not only to reduce the risk of rashes but also to support baby's freedom of movement. With the latest SAP thin core technology, babies can move more freely and this is an important factor for their motoric development. MAKUKU is committed to continue supporting mothers in creating a comfortable and safe environment for optimal growth and development of their little ones,” said Titi.
On this occasion, MAKUKU expressed its appreciation and gratitude for the endless support to all consumers in Indonesia for the trust given so far. The Superbrands Indonesia Choice Award 2024 cannot be separated from the role of parents who faithfully use our products for their little ones' needs.
This award further motivates us to continue to innovate and present the best solutions, especially in reducing the risk of diaper rash and supporting baby's growth and development. MAKUKU will always strive to be an important part of parents' journey, with quality products that are safe and comfortable for babies in Indonesia.
The award recipients were determined through five standard assessment criteria applied in determining the winners from December 2023 to January 2024. The five categories include market dominance, longevity, goodwill, customer loyalty, and overall market acceptance. This assessment was conducted by Superbrands with the results of NielsenIQ Indonesia research in six major cities in Indonesia, namely Jakarta, Bandung, Surabaya, Semarang, Medan, and Makassar.
Grandtyana Mayasari, CEO of Superbrands Indonesia, stated, “Superbrands collaborates with NielsenIQ Indonesia in conducting assessments based on these five criteria. NielsenIQ Indonesia as a third party is needed in the judging so that the assessment process is balanced and objective,” she said.
“MAKUKU has proven itself to be a superior brand in the baby diaper category, with innovations focusing on baby comfort and health. This Superbrands award reflects consumer confidence in the quality of MAKUKU products, which not only meet parents' needs but also support their little one's growth and development,” Grandtyana added.
