Skin health problems such as diaper rash can cause babies to feel uncomfortable and fussy, which ultimately makes them lazy to move. According to data from the Indonesian Pediatric Association (IDAI), around 7-35% of babies aged 9-12 months experience diaper rash. This discomfort causes babies to be less active and inhibits their motor development. In fact, active movements such as crawling, rolling, and walking are very important for baby's muscle development and coordination. Lack of physical activity in these early years can have a negative impact on your little one's motor skills later in life. Seeing the importance of comfortable freedom of exploration for babies to stimulate their development, MAKUKU together with Mommils Birth Club Community, a community of pregnant and postpartum mothers, held a Kids Festival Special for National Children's Day with the theme “Bebas Bereksplorasi, Si Kecil Berani Coba” at Pororo Park Indonesia on July 31, 2024.
This event aims to provide a space for children to freely move and explore, while educating parents about the importance of choosing the right diapers to maintain healthy skin. Given that diaper rash is most often caused by irritation due to contact with the diaper itself or prolonged contact with urine or feces. So parents are always encouraged to change diapers regularly.
By presenting a pediatrician from Pondok Indah Hospital Bintaro Jaya, dr. Nitish Basant Adnani, B.Med.Sc, M.Sc, Sp.A and Winona Willy as a mom influencer, it is hoped that parents will be more selective in choosing comfortable diapers to prevent diaper rash so that babies can freely explore. As well as support children's motor development and raise awareness of the importance of comfort in every stage of their growth and development.
Dr. Nitish Basant Adnani, B.Med.Sc, M.Sc, Sp.A - Pediatrician of Pondok Indah Bintaro Jaya Hospital, explained, “Children during their growing years need freedom to explore, as this is an important part of their growth and development. Free to explore means parents provide space for children to learn to recognize their surroundings and exercise their abilities. By allowing children to explore freely, parents can also identify their child's interests and talents. Giving children freedom to explore should be accompanied by proper care. One of them is by choosing the right diapers so that your little one is more comfortable in exploring. The right diaper not only helps prevent diaper rash, but also provides comfort that allows your little one to move freely. Parents should pay attention to the health of the baby's skin by changing diapers every 3 hours. The combination of proper stimulation and good care can support children to grow and develop to their potential.”
Titi Nurmalasari, Head of Communications MAKUKU Indonesia, said, “Child development involves various interconnected stages of growth. To get through the process, parents are often faced with several challenges such as how to effectively support their little ones to achieve optimal development. This event can educate parents in providing the best care to support their child's skin health and comfort, especially in reducing the risk of diaper rash. Because the discomfort caused by diaper rash is one of the main obstacles for children to explore. By raising awareness about the importance of choosing the right diapers and regularly changing them every 2-3 hours or as often as recommended by IDAI, it is hoped that children can move comfortably without the risk of diaper rash.”
Winona Willy, mom influencer, said, “As a mother, I know how important it is to choose the right diapers for our children's comfort. Comfortable and thin diapers really help our children to move freely and explore unhindered. With diapers that are thin and able to keep the surface dry for longer, our children can play, learn, and grow optimally. I used to think that thick diapers can guarantee that the diapers won't leak. But after using MAKUKU, it turns out that thin diapers can also reduce the risk of diaper leakage because it uses SAP Thin Core. I myself have proven the quality of MAKUKU, diapers with SAP are really comfortable and really help me take care of my little one. Besides that, I also change my little one's diapers regularly to keep my child's skin healthy.”
MAKUKU, as the first diaper pioneer in Indonesia with locally produced SAP Thin Core technology, has always consistently innovated in creating thin and dry diapers. With the absorbent core of SAP Thin Core, diapers do not clump easily even though your little one is actively moving. This means that the SAP component in MAKUKU diapers remains stable even when shaken. This thin diaper also provides comfort for your little one throughout the day, coupled with fast and even absorption so that the diaper surface stays dry longer. This effectively reduces diaper rash, so parents don't have to worry about their little one's comfort in exploring.
