Mothers' knowledge about the signs of disease can increase their confidence in caring for newborns and reduce the use of inappropriate traditional methods in infant care, thereby reducing the incidence of newborn illness and death. This knowledge can be obtained through consultation and education activities conducted by experts. Seeing this need, MAKUKU has made efforts to educate thousands of mothers in Indonesia both through online and offline activities as well as through collaboration with hospitals, posyandu and expert doctors.
Through MAKUKU's commitment to always assist mothers in Indonesia, MAKUKU has specifically collaborated with 30 hospitals and participated in posyandu programs to educate the importance of baby care to skin health through SAP technology and product innovation. The education conducted by MAKUKU to thousands of mothers has helped reduce the risk of diaper rash disease to toddlers in Indonesia.
Titi Nurmalasari, Public Relations Manager of MAKUKU Indonesia said, "MAKUKU consistently conducts education for mothers in Indonesia, one of which is through educational activities with the Indonesian Ministry of Health in several Posyandu, and has also collaborated with health workers such as midwives who can later convey education to the wider community. In addition, MAKUKU also educates the mother community, namely the MAKUKU Community, which was founded in 2022 and now has thousands of mothers who have joined. This number has increased quite well from 2022. The increasing number of MAKUKU Community members is also one of the proofs that MAKUKU has educated many mothers for the health and care of their little ones through technological innovation and product quality."
Advanced technology and product quality are the main reasons millennial mothers decide to buy baby equipment products, especially regarding the functions obtained by buying the products offered, especially baby diapers. This is because baby's skin is still very sensitive to materials that can irritate their skin. MAKUKU as a diaper brand with the innovation of Super Absorbent Polymer (SAP) core absorbent technology is one of the pioneer diapers in the industry.
The 7 product innovations launched by MAKUKU this year are MAKUKU SAP Diapers Comfort Fit, MAKUKU Air Tissue, MAKUKU SAP Diapers Slim Care, MAKUKU SAP Diapers Grow Care, MAKUKU Facial Towel, MAKUKU SAP Diapers Soft Care and MAKUKU Dry Care. The various product variants launched this year certainly provide the best choices for mothers in Indonesia. Through this product innovation, MAKUKU has also occupied the position of the top 5 best baby diaper brands in Indonesia recommended by doctors according to several mother and child media.
Baby diaper is an interesting category to be discussed due to its essential nature for baby's needs. Through various innovations and education carried out by MAKUKU in Indonesia, MAKUKU has won six awards in just one year. The awards include "First SAP (Super Absorbent Polymer) Diaper and Buble Belt Feature in Indonesia", "First Lotion Tissue Innovation in Indonesia", "First Diaper Innovation with Super Absorbent Polymer (SAP) Core Structure in Indonesia" and "First Diaper in Indonesia with Newborn Special U-shape Belly Button Feature" from Tras n Co and INFOBRAND.ID. Then, MAKUKU also received an award as the No. 1 Brand in TikTok Brand of the Month.
"In addition to this award, MAKUKU has also broken 2 MURI records, namely "The Thinnest Disposable Baby Diaper" and "The First Disposable Baby Diaper with the First Anti Clumping Facility in Indonesia (SAP Technology) in Indonesia". With these achievements, MAKUKU is committed to continuing innovation, as well as education for all mothers in Indonesia. In line with this, MAKUKU will also be more optimistic about becoming a trusted brand for mothers in Indonesia for 2024," concluded Titi Nurmalasari.
MAKUKU Air Tissue, MAKUKU Facial Towel and a wide selection of anti clump diapers that come in adhesive type (size Newborn, S) and pants (size M, L, XL, XXL) are now available at MAKUKU offline partner stores and favorite e-commerce, you can shop online by visiting the MAKUKU Indonesia Official account. (PR/MKK)
