November 12 is celebrated as National Father’s Day in Indonesia. This moment serves as an appreciation for fathers who work hard, show up, and stand as a strong pillar within the family. More than just providers, fathers play a crucial role in childcare from the very first day their little one is born.
According to BKKBN (2022), only about 35% of fathers in Indonesia are actively involved in caregiving activities such as bathing, putting their baby to sleep, or changing diapers. Meanwhile, studies from UNICEF (2023) and the Harvard Center on the Developing Child (2021) reveal that early father involvement has a significant positive impact on a child's emotional, cognitive, and social development. Children who are close to their fathers tend to grow more confident, emotionally stable, and socially adaptable.
Through the celebration of National Father’s Day, this is the perfect moment to remind Moms and Dads that the best parenting always comes from teamwork.
Benefits of Father Involvement in Childcare
1. Boosts Child Intelligence
Active interaction with fathers stimulates brain development, contributing to enhanced intellectual and emotional intelligence.
2. Builds Self-Confidence
A strong bond with fathers provides children with a sense of security and value—key foundations for developing confidence.
3. Provides Support for Moms
When fathers are involved, the mental and physical load on Moms becomes lighter. Parenting feels more balanced and harmonious when done together.
4. Serves as a Role Model
A father’s attitudes, mindset, and actions play an important role in shaping the child’s character.
5. Strengthens Family Bonding
Simple activities like playing, cuddling, or changing diapers help build a deeper emotional connection between father and child.

Help Dads Feel More Confident with the Right Diaper
To help fathers feel more confident when changing diapers or caring for their little one, Moms can choose diapers that are soft, safe, and highly absorbent. MAKUKU Skin Joy is an ideal choice to ensure your baby stays comfortable throughout the day.
As the pioneer of anti-clump diapers in Indonesia, MAKUKU Skin Joy uses SAP Thin Core technology, keeping the diaper thin even after absorbing large amounts of liquid. The surface stays dry longer, helping reduce moisture and irritation risks. These diapers also feature:
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Ultra-soft materials with a feather-like touch
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Thin, elastic design for comfort during active movement
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Added Aloe Vera and Vitamin E to maintain natural moisture and soothe redness
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Dermatologically tested formula, safe for sensitive skin
With the right diaper, dads can confidently take part in caring for and changing their little one.
Father involvement not only eases Moms’ responsibilities but also provides tremendous benefits for the child’s emotional, social, and cognitive development. With support and love from both parents, children can grow into happy, confident, and loving individuals.
Happy National Father’s Day!
Thank you to all fathers who continue to be heroes for their families ❤️