Through surveys before and after the campaign, MAKUKU managed to beat four well-known diaper brands in Indonesia as the diaper of choice for mothers. Out of 400 respondents, MAKUKU won with a percentage of 37.5% compared to four similar diaper brands in their second year in Indonesia. The purpose of MAKUKU's commitment to always accompany mothers is to educate mothers in supporting good growth and development for their little ones and reducing the risk of diaper rash that often occurs since newborn. Thus, the survey conducted for 6 months proves that many mothers have been educated to use SAP Core Structure Technology from MAKUKU SAP Diapers.
Dr. Ackni Hartati, SpA, MKes, a pediatrician at RS Permata Bekasi said, "Diaper rash is one of the most common skin diseases experienced by babies, at least once during diaper use. One of the causes of diaper dermatitis is due to the low absorbency of diapers and diapers are not changed regularly, causing diapers to leak and clump. As a result, the baby's sensitive skin is contaminated for too long with the liquid in the diaper, increasing the pH of the local skin, especially in the diaper area. In addition to changing diapers regularly, diaper dermatitis can be prevented by using high-absorbency diapers."
Margareta Raras Astria, mother of 6-month-old baby Kal, "The problem of diaper rash often occurs during the period of using diapers on the Little One. In fact, some babies have also experienced it since birth. I got a lot of information and education about diaper rash problems since joining MAKUKU Community and participating in various interesting programs implemented. The things that concern me as a mother to reduce the risk of diaper rash is to pay attention to the hygiene of my little one's skin and choosing the right diapers. MAKUKU SAP Diapers are made with maximum absorbent core, soft surface and thickness. These advantages answer mom's needs for solutions for the Little One's skin which is still very sensitive. In addition, I am not worried about my little one being disturbed by the use of diapers because MAKUKU SAP Diapers only have a thickness of 1.6mm and are created with good air circulation in the diaper."
Jason Lee, CEO of MAKUKU said, "Diapers with high absorbency is one of the standards of quality diapers. The core layer requires absorbent materials that can hold a large amount of liquid, as well as a waterproof outer layer."[5] The excellence of MAKUKU SAP Diapers lies in the core structure of SAP Core Technology. MAKUKU was created with maximum and even absorption of the SAP (Super Absorbent Polymer) core structure so that it does not cause reverse osmosis or leakage in diapers and is anti-clump. With this advantage, your little one's skin will be protected from prolonged contact with urine which can increase the alkaline pH of the skin, thus reducing the risk of diaper rash. For two years in Indonesia, MAKUKU has been educating about this diaper rash issue through many programs with various platforms. This is a form of MAKUKU's commitment to always accompany mothers and we will continue to educate more mothers in Indonesia."
Celebrating MAKUKU's second anniversary in Indonesia, from May to June 2023 MAKUKU collaborated with Morinaga for a campaign with the theme "Supporting Motoric Activities through Choosing the Right Diapers and Milk". Through this collaboration, MAKUKU and Morinaga share educational content about the benefits of choosing the right diapers and milk to help children's growth and development which will be uploaded on the official MAKUKU and Morinaga Instagram. In addition to sharing educational content with mothers in Indonesia, MAKUKU and Morinaga held an attractive giveaway for 200 lucky people to get one MAKUKU SAP Diapers Slim Care / MAKUKU SAP Diapers Comfort fit product each and one box of Morinaga Chil Kid Gold 200g Vanilla / Honey milk. This program starts from May 4th - 8th for the first phase and June for the second phase. Here's how to participate in the giveaway program:
- Must comment on the collaboration post between MAKUKU and Morinaga on the official MAKUKU and Morinaga Instagram.
- Make sure to share every post and DM to MAKUKU and Morinaga official Instagram account
To get a free sample from Morinaga, you can get it here.
MAKUKU SAP Diapers now comes in various variants with pants type (size NB, M, L, XL, XXL) with prices starting from Rp. 82,900.00. MAKUKU SAP Diapers Slim Care is available at Superindo, Hypermart, Hero, Grand Lucky, AEON, Transmart, and Diamond Supermarket or for those who are more comfortable shopping online by visiting the MAKUKU Indonesia Official account on Lazada, Shopee, Tiktok Shop, and Tokopedia. (PR/MKK)
