The diaper market in Indonesia continues to grow rapidly. The high birth rate and increased awareness of baby hygiene has driven the demand for quality diapers. The diaper industry continues to innovate to provide better and more comfortable products for babies. Diapers with features such as soft lining, moisture indicators, and designs tailored to the baby's body shape are gaining popularity.
The development of the diaper industry in Indonesia reflects the importance of comfort, quality and hygiene for babies. The industry continues to adapt to consumer needs and deliver innovative products. Moreover, Indonesia is the fourth most populous country in the world with the highest birth rate in Southeast Asia after the Philippines.
MAKUKU Indonesia CEO Jason Lee said MAKUKU as the pioneer of the first anti-clump diaper that uses SAP (Super Absorbent Polymer) core structure started a business unit from the mother and child category by bringing high quality products to Indonesia. MAKUKU wants more and more Indonesian people or families can experience and use these products to help improve the quality of life.
"MAKUKU started a business unit from the mother and child category by bringing high quality products to Indonesia so that more and more people or families in Indonesia can experience and use these products so that the quality of life becomes better and more comfortable. In the early stage, MAKUKU started by bringing baby diaper products to Indonesia, but in the future we will also develop products such as pads and pants diapers. And we will also develop high quality milk products to Indonesia with the aim of helping children in Indonesia to grow & develop better," he explained, Thursday (6/15/2023).
He added, MAKUKU started by bringing baby diaper products, namely MAKUKU SAP Diapers which has six variants. MAKUKU diapers were first known as MAKUKU Air Diapers in December 2021. Then, it changed its face to MAKUKU SAP Diapers in November 2022.
MAKUKU SAP Diapers, which are designed using SAP technology, are effective in reducing diaper rash. Considering that diaper rash cases are often experienced by babies under one year of age and there are many triggering factors. For this reason, choosing the right diapers made from quality materials is very important in reducing the risk of diaper rash.
"MAKUKU uses SAP Technology because with SAP technology it can lock liquid well and is anti-clump. So when used, it will feel more comfortable because there is no clumping when the child moves. And the surface of the diaper becomes drier because of SAP's ability to lock in liquid. By using SAP technology that makes the diaper anti-clump, super thin super absorbent so that it is more effective in reducing diaper rash, "he explained.
In addition to presenting advanced SAP technology for MAKUKU diaper products, Jason Lee also added, with the presence of MAKUKU, it is hoped that in the future children in Indonesia can have better quality of growth and development like children in other developed countries.
MAKUKU Mom's Care Program in Indonesia
MAKUKU also conducts several activities to provide free guidance and consultation both offline and online for parents in Indonesia. For now, MAKUKU is also developing an activity called 'MAKUKU Mom's Care'.
The purpose of MAKUKU Mom's Care is to educate parents and children in Indonesia to get direct training and consultation and routinely held every week by collaborating with specialists and hospitals. In this activity, parents can ask many questions about child development and health.
"In two years, we have conducted several activities to provide free guidance and consultation directly through the WhatsApp or Zoom application and offline. Currently MAKUKU is also developing the 'MAKUKU Mom's Care' program with the aim that every parent and child in Indonesia can receive direct training and consultation. And we also collaborate with specialist doctors and hospitals. Consultation and training are not only for diaper rash issues but also about child development knowledge, food, education, and others," she said.
MAKUKU Mom's Care has now been implemented in 5 major cities, namely Jakarta, Surabaya, Medan, Makassar and Bandung. In the future, it is hoped that this activity can be carried out by MAKUKU in all cities in Indonesia.
A Row of MAKUKU Awards from Year to Year
Since MAKUKU has been accompanying the baby journey in Indonesia, MAKUKU has received several awards as follows:
- Top Innovation Choice Award 2022 from TRAS N CO Indonesia and Infobrand.id.
- Favorite Baby Diaper' Award from Mom & Kids Choice Award.
- Product Award for Infants and Toddlers from Mother & Beyond Reader's Choice Award 2022.
- Mom's Choice Product for Baby Diaper category from Babyo Awards 2022.
- First Absorbent Polymer Innovation and Bubble Belt Feature in Indonesia from Infobrand.id.
- First Diaper Innovation with Super Absorbent Polymer (SAP) Core Structure in Indonesia from Infobrand.id.
- First Lotion Wipes in Indonesia from Infobrand.id.
This MAKUKU award proves that MAKUKU diapers have been trusted by mothers in Indonesia who can meet the needs of babies, provide comfort and support the health of their little ones. Jason Lee hopes that in the future MAKUKU can get several awards with other product innovations.
Expectations for MAKUKU Indonesia in the Future
As a brand that focuses on the needs and health of mothers and children, Jason Lee said that for the next step, all products from MAKUKU bring good development. MAKUKU can bring changes to other industries and collaborate in developing other high-quality products for mothers and children.
"Hopefully in the future, MAKUKU products can bring good development and health for children and women in Indonesia. Through MAKUKU, we can bring and change the industry together by developing other innovative products to support health for children and women in Indonesia," said Jason.
Currently, MAKUKU has six variants of baby diapers that can be selected according to needs, namely MAKUKU SAP Diapers Pro Care, MAKUKU SAP Diapers Balance Care, MAKUKU SAP Diapers Slim, MAKUKU SAP Diapers Slim Care, MAKUKU SAP Diapers Comfort and MAKUKU SAP Diapers Comfort Fit.
MAKUKU diapers come in two types, adhesive (tape) and pant (pant) with sizes NB for newborn, S, M, L, XL and XXL. MAKUKU also has a lotion tissue product, MAKUKU Air Tissue. All MAKUKU products can be purchased offline at your favorite baby stores and online at MAKUKU Store Official on Shopee, Lazada, Tokopedia and TikTok Shop.
For more information about MAKUKU SAP Diapers products, the latest MAKUKU promos and events, visit the official website at makuku.co.id. (adv/adv)
