MAKUKU, the pioneer of disposable baby diapers with SAP core structure in Indonesia, has provided the only best diaper technology in Indonesia. Since MAKUKU's presence in Indonesia, MAKUKU has received several prestigious awards. This time, MAKUKU received a special award as MAKUKU SAP Diapers Pro Care: Diaper Innovation with the First Super Absorbent Polymer (SAP) Core Structure in Indonesia from INFOBRAND.ID on April 13, 2023.
INFOBRAND.ID is the first media in Indonesia that carries 3 (three) concept approaches namely: Brand Achievement, Brand Community and Brand Reference. As the first brand portal in Indonesia, INFOBRAND.ID is the answer to the need for the latest brand developments, brand education and displays information on various awards for brand recognition in Indonesia.
CEO of MAKUKU Indonesia, Jason Lee said, "This award is a form of appreciation from mothers in Indonesia for MAKUKU product innovation. MAKUKU is always committed to provide quality products for mothers and children. This award from INFOBRAND.ID is not the first time. Previously, MAKUKU has received the Top Innovation Choice Award with Super Absorbent Polymer (SAP) material, for the category of Diapers Baby Kesayangan from Mom & Kids Choice Award, the award as the winner for the category of Diapers in Products for Babies and Toddlers from Mother & Beyond Reader's Choice Award 2022 and the category of Baby Diapers from Babyo Awards 2022. In addition, MAKUKU also managed to break 2 records from the Indonesian World Records Museum (MURI) as the Thinnest Disposable Baby Diaper and Baby Diaper with the First Anti Clumping Facility in Indonesia (SAP Technology)."
MAKUKU Brand Director, Lucky Zheng said, "Fulfilling the needs of the Little One during their growth period is important for parents. This aims to maintain and sustain the health of the Little One, including the health of his/her skin. The problem that is often found if not maintaining healthy skin in infants is the problem of diaper rash. In fact, the prevalence of diaper rash globally is estimated to be between 16-65%.[1] So, MAKUKU also strives to reduce the problem of diaper rash, especially in Indonesia. MAKUKU, which has the first super absorbent polymer (SAP) core structure in Indonesia, has maximum and even absorption compared to pulp or cotton so that it does not make diapers clump or reverse osmosis. As a #TakutRuamPopokPakaiMAKUKU diaper, this SAP core structure advantage makes MAKUKU SAP Diapers Pro Care able to reduce the risk of diaper rash on your little one's sensitive skin."
MAKUKU SAP Diapers Pro Care comes in adhesive (size Newborn, S, M) and pants (size M, L, XL, XXL) ranging from Rp.99,000.00 to Rp. 249,000.00. MAKUKU SAP Pro Care Diapers are available at Hero, Grand Lucky, AEON, Transmart in Java and Bali, and Diamond Supermarket or for those who are more comfortable shopping online can visit MAKUKU Indonesia Official account on Lazada, Shopee, Tiktok Shop, and Tokopedia. (PR/MKK)
