Makuku, a leading brand for mother and baby needs, is now here in Indonesia in mid-2021 to enliven the modern retail industry for mothers and babies in Indonesia. Indonesia. Starting from the opening of outlets in China in 2020, Makuku is now expanding to Indonesia, the Philippines and Dubai. In Indonesia, Makuku will open up to 200 offline stores and launch a number of premium quality products for mothers and babies with international quality.
Jason Lee, CEO of Makuku Indonesia, said, “Makuku always puts user needs first and focuses on presenting the best products, in order to fully understand the lives of mothers and babies, and become a trusted 'soul mate' for our customers. Makuku is committed to always complementing, sharing, providing benefits and caring, as well as trying to provide household products and services for mothers and babies that are suitable for a prosperous family life.”
Jason Lee added, “Indonesia is a very promising market as the country with the fourth highest birth rate in the world. The retail industry for the needs of mothers and babies in Indonesia is also increasing with people's consumption patterns who always crave innovative products. This is a huge opportunity for Makuku and we are confident that we can position ourselves as one of the strongest retail players in the premium class.”
Makuku officially arrived in Indonesia in July 2021 and is now available on the island of Java including Banten, DKI Jakarta, West Java, Central Java, Yogyakarta, and East Java with 21 outlets. In the future, Makuku will expand by presenting a total of up to 200 outlets, both located in shopping centers and independent outlets sharing areas in Indonesia.
As a premium retail player, Makuku Indonesia continues to innovate to meet the needs of products and services for mothers and babies. Makuku Indonesia outlets have complete products ranging from baby clothes, baby food supplements, milk bottles, and baby transportation equipment, both the Makuku brand and collaborations with other international brands. At the end of 2021, Makuku enlivened the Indonesian diaper industry by launching Makuku Air Diapers, namely diapers with anti-clotting technology so that the skin remains dry, comfortable to wear because it is thin, and has a maximum capacity.
In China alone, Makuku received a number of prestigious awards in China, namely the Tencent TOP 100 Super New Star Plan, Best Private Domain Marketing Award of 2021 China Digital Marketing Golden Bull Award, and Xin Chao Media Community Influence List 2021.
