MAKUKU, the pioneer diaper of the SAP core structure era in Indonesia, has always been committed to providing quality diapers for mothers and children. MAKUKU has received various awards in its first 2 years in Indonesia. This time, MAKUKU received a special award as "MAKUKU SAP Diapers Pro Care Innovation: Super Absorbent Polymer and First Buble Belt Feature in Indonesia" from INFOBRAND.ID on April 13, 2023. This award was obtained as a form of high-tech diaper innovation from MAKUKU SAP Diapers Pro Care products in Indonesia.
The core SAP (Super Absorbent Polymer) structure innovation in MAKUKU SAP Diapers Pro Care does not make the diaper clump at one point, so that liquid absorption is more evenly distributed and keeps the surface dry. This is because the SAP absorbent core technology has a higher absorption capacity, not causing reverse osmosis. In addition to its absorbent core, MAKUKU's bubble belt feature is also the first in Indonesia. This bubble belt feature is specially designed at the waist so you don't have to worry about diapers leaving reddish marks on the skin.
INFOBRAND.ID is the first media in Indonesia that carries 3 (three) concept approaches namely: Brand Achievement, Brand Community and Brand Reference. As the first brand portal in Indonesia, INFOBRAND.ID is the answer to the need for the latest brand developments, brand education and displays information on various awards for brand recognition in Indonesia.
CEO of MAKUKU Indonesia, Jason Lee said, "MAKUKU really appreciates mom's choice as the best choice for her little one's needs. MAKUKU will always strive to maintain its commitment as a diaper that constantly innovates to prove product excellence. This award is not the first. Previously, MAKUKU has also received the Top Innovation Choice Award 2022 with Super Absorbent Polymer (SAP) material, for the category of Baby's Favorite Diapers from Mom & Kids Choice Award, the award as the winner for the category of Diapers in Products for Infants and Toddlers from Mother & Beyond Reader's Choice Award 2022 and the category of Baby Diapers from Babyo Awards 2022. In addition, MAKUKU also managed to break 2 records from the Indonesian World Records Museum (MURI) as the Thinnest Disposable Baby Diaper and Baby Diaper with the First Anti Clumping Facility in Indonesia (SAP Technology)."
MAKUKU Brand Director, Lucky Zheng said, "MAKUKU has also collaborated with the Institute for Research and Community Service, Atmajaya Catholic University of Indonesia to test the absorption rate of MAKUKU diapers compared to similar products in the market. As a result, the ability of SAP structure core technology in MAKUKU SAP Diapers absorbs liquid better than traditional diapers made from pulp (wood fiber or cotton). The superiority of MAKUKU products has also received tremendous response from the #TakutRuamPopokPakaiMAKUKU campaign to date."
MAKUKU SAP Pro Care Diapers are available in adhesive type (size Newborn, S, M) and pants (size M, L, XL, XXL) starting from Rp.99,000.00 to Rp. 249,000.00. MAKUKU SAP Pro Care Diapers are available at Hero, Grand Lucky, AEON, Transmart in Java and Bali, and Diamond Supermarket or for those who are more comfortable shopping online can visit MAKUKU Indonesia Official account on Lazada, Shopee, Tiktok Shop, and Tokopedia. (PR/MKK)
