The Ministry of Health (Kemenkes) gives appreciation to MAKUKU for innovating the first anti-clump diaper in Indonesia through SAP (Super Absorbent Polymer) core structure technology that effectively reduces diaper rash. The use of SAP core structure has earned MAKUKU the MURI Record Award as the thinnest disposable baby diaper and baby diaper with the first anti wadding facility (SAP technology). MAKUKU is very committed to help parents in Indonesia in dealing with the problem of diaper rash.
drg. Widyawati, MKM, Director of Health Promotion and Community Empowerment said "Congratulations on receiving the MURI award for MAKUKU as the thinnest diaper and has the first anti-clog facility with SAP technology. The presence of new technology used by MAKUKU in the middle of the baby diaper industry brings fresh air to consumers, especially parents who are still struggling with the problem of diaper rash. Hopefully MAKUKU can help reduce the problem of diaper rash, maintain the health of baby's skin and MAKUKU diapers can reach all parents in Indonesia, Taking care of baby's skin is an important part of the government's recommendation of Clean and Healthy Living Behavior (PHBS). The government has started several PHBS seminars for about 15 years, but we believe these initiatives can be scaled up to have a more meaningful impact. According to the 2007 Basic Health Research (Riskesdas), only 38.7% of surveyed households followed the PHBS recommendations. This figure is far below the target we expected in our Strategic Plan (Restra) which should reach 70% by 2014. Parents should pay attention to baby hygiene to prevent skin diseases, and baby skin care should be done regularly and correctly."
In Indonesia alone, cases of diaper rash in girls and boys under the age of 3 years account for about 7-35%. This diaper rash can be caused by several factors including the use of the wrong size, the surface of the diaper is moist due to weak absorption and prolonged contact with the baby's skin to clumpy diapers. A survey revealed that clumpy diapers have now caught the attention of many parents because it can increase the risk of diaper rash. In other words, clumpy diapers can be one of the sources of problems causing irritation and rashes on baby's skin.
Through the new technology of SAP core structure, MAKUKU comes as a solution to reduce the worry of diaper rash problem. The difference with other diapers, MAKUKU only uses SAP core structure without any mixture of pulp or wood fiber (cotton). This is why MAKUKU SAP Diapers Slim is the thinnest diaper and has no pulp in its absorbent material. This SAP structural core is able to absorb liquid quickly and evenly. The ability of SAP core technology in MAKUKU SAP Diapers Slim has been tested and proven to absorb liquid better than traditional diapers made from pulp. Armed with SAP core technology, MAKUKU SAP Diapers Slim is also able to lock liquid so as not to cause clumps and reduce the risk of leakage in diapers.
As a Diaper Rash Expert brand, MAKUKU is always dedicated to baby's health through quality products. In addition, MAKUKU proves its seriousness in dealing with diaper rash problems with the slogan Fear Diaper Rash Use MAKUKU. Branding Director of MAKUKU Indonesia, Lucky Zheng, revealed that the award received by MAKUKU is a form of appreciation from various parties who have entrusted MAKUKU to be an important part of the lives of babies in Indonesia, especially diapers that are used every day.
"Thank you for the support and appreciation from MURI and the Ministry of Health for entrusting MAKUKU as the thinnest and anti-clump diaper that effectively reduces diaper rash. MAKUKU SAP Diapers Slim only has a thinness of only 1.6 mm but maximum absorption for babies from newborn to toddler age. Hopefully, MAKUKU can continue to innovate and develop other quality products and become the preferred brand that is the best friend of mothers and children," said Lucky Zheng.
For information, MAKUKU has six diaper series, namely MAKUKU SAP Diapers Slim,, MAKUKU SAP Diapers Comfort, MAKUKU SAP Diapers Comfort Fit, MAKUKU SAP Diapers Pro Care, MAKUKU SAP Diapers Balance Care and the recently launched MAKUKU SAP Diapers Slim Care. All MAKUKU products are available in tape and pant in sizes NB, S, M, L, XL and XXL with the core SAP structure technology that has been tested and effective in reducing diaper space.
For more information about SAP technology and diaper rash in babies, you can follow @makuku.indonesi.official Instagram account or visit MAKUKU website at makuku.co.id. (Aq/MKK)
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