Happy Birthday! Here are MAKUKU's Achievements for 2 Years

Happy Birthday! Here are MAKUKU's Achievements for 2 Years

written by : MAKUKU - 19 May 2023

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It doesn't feel like MAKUKU has been around for two years. On May 20th, MAKUKU celebrates its second birthday. Like a child, MAKUKU is currently growing and developing through high quality products. For the past two years, MAKUKU has experienced tremendous growth.

MAKUKU has presented several variants of SAP diapers that are anti clump and super thin super absorbent. After 2 years in Indonesia, MAKUKU has also made many innovations to the quality of its products. Not only focusing on the quality of diaper products, but MAKUKU launched the first lotion tissue product in Indonesia.

Want to know how MAKUKU develops as a favorite product for moms and little ones? Let's see the milestone below.

MAKUKU officially present in Indonesia 2021

MAKUKU solidified its steps and officially arrived in Indonesia in May 2021. Then, MAKUKU brought diapers with the first SAP core structure in Indonesia through MAKUKU Air Diapers which was launched in December 2021. 

MAKUKU product launching

In November 2022, the new face of all MAKUKU Air Diapers became MAKUKU SAP Diapers. Currently MAKUKU comes in six variants with different white and green packaging, namely MAKUKU SAP Diapers Slim, MAKUKU SAP Diapers Slim Care which was launched some time ago along with the MURI record, MAKUKU SAP Diapers Comfort, MAKUKU SAP Diapers Comfort Fit, MAKUKU SAP Diapers Pro Care and MAKUKU SAP Diapers Balance Care. All these variants come in pants type (size NB, S, M, L, XL, XXL). All MAKUKU SAP Diapers variants can be purchased online and offline.

  • January 2023: The first Lotion Tissue innovation in Indonesia, MAKUKU Air Tissue.
  • February 2023: MAKUKU launched 2 new products: MAKUKU SAP Diapers Comfort Fit and MAKUKU SAP Diapers Slim Care.
  • November 2022: MAKUKU SAP Diapers Balance Care product launching
  • October 2022: MAKUKU SAP Diapers Pro Care launched as the best gift of love
  • May 2022: Launch of the most affordable SAP diapers, MAKUKU Air Diapers Comfort
  • March 2022: The first super thin super absorbent diaper breakthrough in Indonesia, MAKUKU Air Diapers Slim
  • December 2021: MAKUKU Air Diapers launched

The series of awards that MAKUKU has received

As the pioneer of generational diapers using SAP (Super Absorbent Polymer) core structure, MAKUKU has received several awards since 2022 until its second anniversary. All MAKUKU awards are proof that MAKUKU SAP Diapers products are positively welcomed by the public. Here is the list of awards that have been obtained by MAKUKU:

  1. MURI Record 2023: Indonesian Record Museum (MURI) Record Award as the first anti-clump diaper in Indonesia with super thin 1.6 mm and maximum absorption and the first diaper in Indonesia with SAP (Super Absorbent Polymer) core technology.
  2. Top Innovation Choice Award 2023: Special award as "Innovation MAKUKU SAP Diapers Pro Care: Super Absorbent Polymer and Bubble Belt Feature First in Indonesia" from INFOBRAND.ID
  3. Top Innovation Choice Award 2023: Special award as MAKUKU Air Tissue Innovation: First in Indonesia as "First Lotion Tissue in Indonesia" from INFOBRAND.ID
  4. Top Innovation Choice Award 2023: Special recognition as MAKUKU SAP Diapers Pro Care: First Diaper Innovation with Super Absorbent Polymer (SAP) Core Structure in Indonesia from INFOBRAND.ID
  5. Babyo Awards 2022: Awarded as Babyo Mom's Favorite Baby Diapers.
  6. Mother & Beyond Reader's Choice Awards 2022: Award for diaper category in products for babies and toddlers.
  7. MNC Mom & Kids Awards 2022: Special awarding for the Favorite Baby Diapers category in Mom & Kids Award 2022.
  8. Top Innovation Choice Award 2022: MAKUKU's first [award as a diaper with Super Absorbent Polymer (SAP) material that makes diapers anti-clump, has high absorption, and can lock liquid well.

MAKUKU has a factory in Indonesia

With the increasing demand for MAKUKU SAP Diapers, MAKUKU has its own factory in Demak, Central Java. The groundbreaking of MAKUKU's 50,000 m2 factory was held in November 2022. The factory will produce products targeted for the Indonesian market such as MAKUKU SAP Diapers Slim Care and MAKUKU SAP Diapers Comfort Fit. MAKUKU is also optimistic that it can meet the needs of diaper demand in Indonesia. So, MAKUKU in the future will be easier to get moms.

MAKUKU Mom Community is growing

More and more parents, especially moms, MAKUKU now has its own community. Its name is MAKUKU Mom Community which is a community as a place for moms to interact and share experiences with each other. MAKUKU Mom Community which was formed in November 2022 is one of the manifestations of MAKUKU's dedication to be able to continue to provide the best service and experience for all community members.

Until now, MAKUKU Mom Community members have reached 3510 members. MAKUKU community is divided into several categories, namely groups for pregnant women, moms with newborns (0-12 months), toddlers (1-3 years), and toddlers (3-5 years). As well as groups that are divided by area, namely JABODETABEK, West Java, East Java, and Central Java.

What are the benefits of joining the MAKUKU community? There are so many. Moms can get to know fellow moms and have an "online" support system with interactive discussions in the WA group. Moms also have the opportunity to join interesting and exclusive programs specifically for MAKUKU community members. In addition, you can get exclusive invitations to participate in MAKUKU's online and offline events. And, not to forget, there are many attractive promos and discounts for MAKUKU community members with terms and conditions applied.

Interested in joining? Let's join here.

Collaboration with 30 Hospitals

In addition to presenting products with good quality, MAKUKU in helping to reduce the problem of diaper rash in children also collaborates with 30 major hospitals in Indonesia in early 2023. This collaboration is in line with MAKUKU's campaign as a diaper rash expert in Indonesia.

The 30 hospitals in Indonesia include:

  1. RSIA Brawijaya Antasari
  2. RSIA Brawijaya Duren Tiga
  3. RSIA Brawijaya Saharjo
  4. RSIA Brawijaya Tangerang
  5. RSIA Brawijaya Depok
  6. Cempaka Putih Islamic Hospital
  7. Kemang Medical Care Hospital
  8. Siloam Asri Hospital
  9. Mayapada Hospital Tangerang
  10. Bina Medika Hospital
  11. RSIA Buah Hati Pamulang
  12. RSIA Buah Hati Ciputat
  13. Cinta Kasih Hospital
  14. Hermina Pasteur Hospital
  15. RSIA Putri Surabaya
  16. St. Carolus Hospital
  17. RSCM Kencana
  18. Siloam Agora Hospital
  19. Mandaya Puri Hospital
  20. RSU Haji Jakarta
  21. Restu Kasih Hospital
  22. Permata Bekasi Hospital
  23. Sari Asih Karawaci Hospital
  24. Sari Asih Sangiang Hospital
  25. Sari Asih Ar-Rahmah Hospital
  26. Sari Asih Cipondoh Hospital
  27. Sari Asih Ciledug Hospital
  28. Sari Asih Ciputat Hospital
  29. Royal Surabaya Hospital
  30. Mitra Medika Premiere Hospital Medan

This collaboration aims to educate parents about the importance of choosing high-quality diapers that can help reduce the risk of diaper rash. Through MAKUKU's collaboration with 30 hospitals, every mother who gives birth at the hospital will receive a special maternity kit containing 1 pax MAKUKU SAP Diapers Slim size NB (newborn) and MAKUKU Air Tissue. Even in some hospitals MAKUKU also provides a special booth for parents who want to know the advantages of MAKUKU and purchase.


In order to celebrate MAKUKU's second birthday on May 20, MAKUKU held MAKUKU VIP Baby program which is a form of MAKUKU's appreciation to moms and little ones who have the same birth date with MAKUKU. MAKUKU is looking for 10 MAKUKU VIP Baby by uploading videos or photos with certain conditions and win attractive prizes in the form of free supply of MAKUKU SAP Diapers for a year. MAKUKU VIP Baby starts from May 20-23 and the winners will be announced on May 27 on MAKUKU Indonesia Official social media.

On MAKUKU's 2nd anniversary, MAKUKU would also like to thank our loyal customers who have entrusted MAKUKU products as their best friend to accompany their little one's growth and development. MAKUKU will always develop the quality of its products, especially to help reduce the problem of diaper rash. Afraid of diaper rash, use MAKUKU. (Aq/MKK)





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