MAKUKU Breaks 2 MURI Records: The Thinest and First Anti Clump Diaper

MAKUKU Breaks 2 MURI Records: The Thinest and First Anti Clump Diaper

written by : MAKUKU - 29 Mar 2023

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MAKUKU, as the pioneer of diapers with SAP (Super Absorbent Polymer) core structure won the Indonesian Museum of Records (MURI) Record Award as the first anti-clump diaper in Indonesia with super thin 1.6 mm and maximum absorption and the first diaper in Indonesia with SAP (Super Absorbent Polymer) core technology. MAKUKU edged out the previous competitor with the thinnest disposable baby diaper at 4.2 mm. In general, the thickness of traditional diapers sold in the market has an average thickness of over 10 mm as reported by MURI. MAKUKU uses SAP core structure to make the diaper thinner and has high absorbency.

Keep in mind the development of diapers to date, more than 95% of diapers in Indonesia still use a mixture of pulp or wood fiber (cotton) core structure. While MAKUKU is a pioneer of diapers that use SAP core structure without pulp mixture. So MAKUKU SAP Diapers Slim is expert in reducing diaper rash, anti clumping and super thin super absorbent. 

Since its presence in the past year, MAKUKU has always been consistent in proving the quality of its products and bringing MAKUKU to be the diaper of choice that received many awards. On this occasion, the MURI award certificate for MAKUKU SAP Diapers Slim was handed over directly by MURI chairman Jaya Suprana to MAKUKU Indonesia CEO, Jason Lee at Pullman Jakarta on April 28, 2023.

By successfully breaking this MURI, MAKUKU can also increase public awareness of the importance of using anti-clump diapers. Therefore, at that moment, MAKUKU CEO, Jason Lee also echoed the tagline "Afraid of Diaper Rash Use MAKUKU" with 3 advantages of MAKUKU SAP Diapers Slim, namely anti-clump diapers that provide comfort and reduce leakage, super thin super absorbent with a thickness of only 1.6 mm and maximum absorption. So that the surface of the diaper stays dry longer and is able to effectively reduce diaper rash.

"MAKUKU hopes to continue to make achievements and provide the best quality products for children in Indonesia. So that in the future, parents' concerns about diaper rash in children can be reduced and the baby's growth and development is optimal," said Jason Lee.

In line with the tagline "Fear of Diaper Rash Use MAKUKU", MAKUKU always innovates through technology and product development. Coinciding with the MURI event, MAKUKU also released its newest product MAKUKU SAP Diapers Slim Care. Still carrying the sophistication of the SAP core structure, MAKUKU SAP Diapers Slim Care is also super thin, super absorbent and anti-clump.  

The advantages of MAKUKU SAP Diapers Slim that got the MURI Record

MAKUKU SAP Diapers Slim uses the new SAP core structure technology that makes MAKUKU diapers super thin, super absorbent and anti-clump. Thick diapers are not a guarantee to prevent diaper leakage. In fact, thick diapers are no better than thin diapers. MAKUKU SAP Diapers Slim proves that a thin diaper of only 1.6 mm which is equivalent to the thinness of a coin is able to absorb optimally. MAKUKU SAP Diapers Slim super thin super absorbent that is so light will not hinder the baby in moving and comfortable undergoing activities.
MAKUKU SAP Diapers are also equipped with a special belly button u-shape feature in NB size for newborn babies.  In addition, MAKUKU SAP Diapers Slim is also equipped with other features that are no less sophisticated, including:

  • 3D structure: Surface layer with hexagonal texture reduces skin contact.
  • Air cavity surface: eliminates the dampness of the bottom air exchange and allows fresh air to enter.
  • Side core material: has more absorption area and reduces the risk of side leakage.
  • Urine Indicator: makes it easy to know whether your little one's diaper is full or not with the color change from yellow to blue.

For information, currently MAKUKU has six diaper series, namely MAKUKU SAP Diapers Slim, MAKUKU SAP Diapers Slim Care, MAKUKU SAP Diapers Comfort, MAKUKU SAP Diapers Comfort Fit, MAKUKU SAP Diapers Pro Care, and MAKUKU SAP Diapers Balance Care. All MAKUKU products are available in tape and pant in sizes NB, S, M, L, XL, and XXL. All MAKUKU products can be obtained easily at Superindo, Hypermart, Hero, Grand Lucky, AEON, Transmart, Diamond Supermarket and other baby stores or for those who are more comfortable shopping online can visit the MAKUKU Indonesia Official account at Lazada, Shopee, Tiktok Shop, and Tokopedia.
For more information about SAP technology and diaper rash in babies, you can follow the Instagram account @makuku.indonesi.official or visit the MAKUKU website at makuku.co.id. (Aq/MKK)

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