Baby skin is different from adult skin. Babies' skin undergoes a maturation process for at least the first year of life. Cleansing and using skincare are two simple strategies that can help keep your baby's skin healthy. Baby care products, such as cleansers and skincare , must be formulated appropriately. The aim is that products used on infants do not disturb the surface pH of the skin or damage the skin barrier.2 Thus, the baby's sensitive skin is protected from rashes and irritation.
Moving on from this problem, MAKUKU , as the pioneer of diapers with the core SAP structure in Indonesia, collaborates with Konicare and Lactacyd to assist mothers in providing proper care for their baby's skin in the early years of life. MAKUKU together with Konicare and Lactacyd will carry out campaign activities on social media and e-commerce platforms in the form of launching special packages #RuamPopokExperton December 21, 2022. special packages are sold limitedly until early 2023 only at official MAKUKU Indonesia e-commerce. In addition to the launch of special packages, MAKUKU, Konicare and Lactacyd will conduct a number of educations about diaper rash with Lactacyd on December 22 2022 at Tiktok MAKUKU Indonesia Official and Konicare on December 23 2022 at Tokopedia and Shopee MAKUKU Indonesia. In addition, MAKUKU will also distribute special packages for free through a giveaway program on Instagram @makuku.indonesia.official starting December 22, 2022 and will be announced in early 2023.
The products that are the highlights of this collaboration program are:
- MAKUKU SAP Diapers Slim from MAKUKU
- MTL Extra Lemongrass 125ml and Baby Diaper Rash Cream 60gr from Konicare
- Baby Extra Milky 60ml from Lactacyd
Branding Director MAKUKU, Lucky Zheng commitment MAKUKU's to always accompany mothers in Indonesia in preparing the best for their babies. Small.campaign#RuamPopokExpert implemented by MAKUKU this December, MAKUKU hopes that mothers in Indonesia will get quality products that are suitable for their little one's sensitive skin which is prone to irritation and rashes, especially diaper rash. In fact, more than 50% of babies will experience at least one episode of irritant diaper dermatitis during the diaper-wearing phase. Both MAKUKU SAP Diapers Slim, MTL Extra Lemongrass 125ml and Baby Diaper Rash Cream 60gr from Konicare, as well as Baby Extra Milky 60ml from Lactacyd are good choice products for baby's sensitive skin.”
MAKUKU SAP Diaper Slim has a core technology of SAP (Super Absorbent Polymer) structure which is able to absorb more fluids and does not cause lumps thereby reducing the risk of diaper rash. Even though it's thin, MAKUKU SAP Diapers Slim is able to absorb as much as 500ml of liquid and lock it in. Not only in the absorption core area, MAKUKU SAP Diapers Slim also has a bubble belt on the waist which can reduce the risk of redness on the baby's skin due to diaper use. MTL Extra Lemongrass and Baby Diaper Rash Cream from Konicare are skincare with a pH that has been adjusted for baby's skin. Meanwhile, the Baby Extra Milky from Lactacyd is formulated with ingredients that have been certified organic.
During this collaboration period, MAKUKU SAP Diapers Slim provided 100 diapers bundled with MTL Extra Lemongrass 125ml products and Baby Diaper Rash Cream 60gr from Konicare and Baby Extra Milky 60ml from Lactacy at a price of IDR 300,000. This bundle package is now available at e-commerce account MAKUKU at Lazada, Shopee, Tiktok Shop, and Tokopedia. (PR/MKK)