Japanese Mother and Child Product Retailer Makuku Family Present in Indonesia

written by : Makuku Family - 27 Jul 2021

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Makuku Family Indonesia CEO Jason Lee at the inauguration of the Makuku Family outlet

THROUGH PT Lucky Mom Indonesia, a mother and child product brand from Japan, Makuku Family is here to meet the needs of millennial parents by opening outlets in Indonesia. Store locations ready to be visited include Emporium Mall Pluit, North Jakarta, Greenville, West Jakarta, Harapan Indah Bekasi, Sitanala Tangerang, Setiabudi Bandung, Surabaya, Semarang, Purwokerto.

Makuku Family will still open other outlets with a total of 200 outlets throughout Indonesia. This retail expansion focuses on providing products for the needs of parents, babies, and children. This is a form of Makuku's commitment to become a close friend to parents in Indonesia and to provide quality products that meet the needs of their children.

During the implementation of Community Activity Restrictions (PPKM), Makuku Family outlets located in shopping centers are temporarily not operating but can still serve online purchases.

Makuku Family is known in Japan as a children's clothing brand founded by Etsuko Kondo and James Wang. This retail network was then brought to Indonesia and led by Jason Lee as CEO of Makuku Indonesia by Japanese standards. Jason Lee has previously succeeded in developing OPPO Indonesia.

“Emporium Mall is the first shopping center that was chosen as the prime location for Makuku Family outlets, and in the future I hope that Makuku Family can continue to provide the best products and services for all parents throughout Indonesia. Makuku Family is more than just a business, we want to be close friends and also problem solvers for the problems of parents and children in Indonesian families," Jason said in his statement.

Makuku is currently developing collaborations with several hospitals and Maternal and Child Health consultants to provide consumers with professional solutions to problems that occur. Currently, several collaborations have been established with the best maternal and child hospitals in Jakarta, one of which is the Carolus Salemba Hospital.

Furthermore, the Makuku Family will still cooperate with several hospitals and several other consultants. The purpose of this collaboration is to provide the best solution for parents' problems.

“As a Mother and Baby Love Hospital, St. Carolus continues to be committed to providing good services for pregnant, childbirth, and breastfeeding mothers. We see that the Makuku Family has the same commitment as St. Hospital. Carolus, namely by providing information and knowledge about baby care,” said Surya Rama, Head of the Development and Marketing Bureau of Carolus Hospital Salemba.

In addition, Makuku Family also chose Chelsea Olivia as Brand Ambassador because of her image as a public figure who inspires a lot and is suitable for describing the characteristics of the Makuku Family's target market, namely millennials.

“I am very excited to be able to represent the Makuku Family as their brand ambassador. It's an honor for me to be a part of them because I know their goal is to help millennial parents who still need guidance and support. What is certain is not only from the product but also from the experts. So through Makuku, millennial parents can consult with doctors and choose products that are suitable for their little ones," said Chelsea.

For the Indonesian market, Makuku Family is developing as a one-stop outlet for all the needs of parents, babies, and children. Unmitigated, Makuku Family began to choose products from all over the country and chose the best products from each country for products for mothers and children, and collaborated with these brands.

These partners include Béaba from America, Pouch from Germany, Oz Farm from Australia, Inglesina from Italy, Mustela from France, Farlin from Taiwan, and B&B from South Korea. The Makuku Family also has four IPs (Icon Products) represented by cats. The IP names are Jason, Fiana, dr. white, and Lucky. The IP will collaborate with the cartoon icon from Japan, Doraemon. This icon is also ready to color various products at the Makuku Family outlets.

The Doraemon characters were chosen in the Makuku X Doraemon collaboration because the pictures are adorable for children and there is a nostalgic feel for young parents. Currently, customers can also find products offered by the Makuku Family online at the Makuku Family Official Store on a number of markerplace platforms.

Website : https://makuku.co.id atau https://makukufamily.co.id
Instagram : Makuku.Indonesia.Official
Facebook : Makuku.Indonesia

Source : https://m.mediaindonesia.com/ekonomi/419426/ritel-produk-ibu-dan-anak-asal-jepang-makuku-family-hadir-di-indonesia


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